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Your website is often the first impression a customer has of your business. If you don’t have a proper SEO content marketing strategy that speaks to them clearly and gets your business on the map, you’re leaving leads on the table.
Writing about yourself instead of your customers' problems
Not knowing what to say without sounding salesy or boring
Using jargon your customers don't care about
Missing the SEO keywords that help Google find them
Pages that look great but don't turn visitors into leads
No clear website structure that encourages action
A generic copy that sounds like every other business in your industry
A website that looks like a business card rather than a second salesperson
An SEO content marketer in Perth researches your business, your customers, and the keywords your audience is searching for. They then write web pages, blogs, social media content, or any type of content that is clear, persuasive, and structured for SEO. SEO content marketing in Perth is highly specialised, with a heavy focus on keyword research.
If you’re making these mistakes in your website content writing, let’s chat:
Writing about yourself instead of your customers’ problems
Not knowing what to say without sounding salesy or boring
Using jargon your customers don’t care about
Missing the SEO keywords that help Google find them
Pages that look great but don’t turn visitors into leads
No clear website structure that encourages action
A generic copy that sounds like every other business in your industry
A website that looks like a business card rather than a second salespersonYou don’t have a website problem. You have a content problem. And I can help you fix that.

Hi! I’m Denise – an SEO/AEO content specialist who loves intentional words and hates AI-slop.
At Inkspot Marketing, I’ve worked with small businesses for over 10 years in Perth to create content marketing strategies that are clear, honest, and genuine.
My SEO content marketing services are for Perth businesses, startups, and service-based brands, and it’s priced at a fraction of what an agency would charge. I also work from home, so my margins (and your costs) are kept intentionally low.
Whether it’s your websites, blogs, eBooks, or finding your tone of voice from scratch, I’ll help you get found on Google and AI.
Businesses that maintain an active blog generate 13x more leads than those that don’t
(ideafactor.com)
69% of Australian online shoppers rely on online research before buying online
(iabaustralia.com.au)
92% of consumers use search engines to discover, research or compare products and brands
(iabaustralia.com.au)
93% of marketers rate blogging as important or very important to their strategy
(Hubspot.com)
The top-performing content includes how-to guides, industry news, and case studies
(Hubspot.com)
Here’s what I can help your business with:
Conversion-focused websites that are found on Google and AI. I’ll create the content for every page on your website, with SEO built in.
Landing pages have one goal: conversion. I write landing page content that speaks to where your customer is in their journey and moves them to act.
Sometimes your web content just needs fresh eyes and better words. I can review and rewrite your current pages so that they convert.
FAQs are a goldmine for SEO and AEO. I write FAQ pages that answer the real questions your customers are typing into Google.
For eCommerce businesses, I write content that sells your products clearly and plainly, without word fillers.
Your brand voice is the personality behind everything your business says. I work with Perth businesses to develop brand tone of voice guides, messaging frameworks, and taglines.
Regular blog content builds authority and helps your website rank for more search terms. I create blog posts and authority content that are genuinely useful and picked up by Google and AI models.
Posting random content doesn’t work. I’ll build a content marketing strategy each month for your Perth business for your website, external sites, and socials.
Most websites were created without SEO content marketing in Perth. I’ve seen so many businesses launch their websites with placeholder copy or something thrown together quickly, only for them to be neglected 6 months later because nobody’s going to their site.
Your website should be your best-selling salesperson. If you’re not seeing any conversions on your site, then it’s time to rethink your content marketing.
Here’s what happens when you have proper SEO:
Your website is built to convert and be found
You’re not playing catch-up with your competitors
You’ll have content with a clear brand voice that customers trust
Your website is actually built to sell, not just a pretty business card
You save money on rewrites and updates laterI know your website can do better, and I’d love to help you start strong.
Book a free 30-minute sessionGood marketing content starts with understanding who you’re talking to. We’ll begin by developing your customer persona.
I research the search terms your customers are actually using and scout your competitors’ content marketing strategy in Perth.
Before any writing starts, I’ll map out your content marketing plan, which can involve redoing your website page structure.
I write your content and blogs in your brand voice, naturally weaving in the keywords that help customers find you (yes, even on social media).
You’ll review the content and share your feedback. Once you’re happy, the final copy is ready to upload.

I’ve created over 100 pieces of content for small businesses, from plumbers to business consultants and NDIS service providers.

Your business deserves better than AI content. We don’t do that here. All marketing content is human-written and in your own language.

While content should be creative, my focus is on SEO. Every content piece I write includes keyword research and an SEO strategy to get you ranked and visible.

I live and work in Perth. I know the local market, the local search terms, and what Perth customers are actually looking for.

I’m an experienced B2B content marketer and have also strategised content for B2C companies. Whether you’re in finance or dental, I’ve got you covered.

I limit the number of clients I take on. That means you get my full focus, and you’re not just ‘another client’ to me.
Mirzan MansoorTrustindex verifies that the original source of the review is Google. Denise is a smart marketer who doesnt waste your time and money like other marketing agencies who will ask you to spend hundreds of dollars on advertising etc. She is thorough and thoughtful with her approach. She is pleasant to work with and I am glad to be working with her. Damo TheseiraTrustindex verifies that the original source of the review is Google. Denise is one of the best copywriters I’ve ever worked with. She took the time to listen to my ideas and was able to help me with my website within my budget. I’d definitely recommend her to other businesses. Happy Teeth DentalTrustindex verifies that the original source of the review is Google. We've been working with Denise for our practice's social media content, and we couldn't be happier with the results. She is incredibly professional, responsive, and creative. She has made the entire process seamless and stress-free. Highly recommend her services to any small business owner looking to elevate their social media game! Damien LaceyTrustindex verifies that the original source of the review is Google. Denise is a great copy writer. I can highly recommend her services
As a small business owner, I know that cost matters — particularly today. Most content marketing companies charge rates that small businesses just can’t justify. Inkspot Marketing is different.
My content marketing packages are built around what you actually need. No unnecessary extras. We’ll prioritise what’s necessary each month, and won’t go over budget.
Learn more about my packagesQuality content marketing services in Perth will cost some dollars. But a generic, abandoned website will cost you even more. Your business deserves better.
If you’re struggling with any of these scenarios, you’re exactly the kind of business that I work with:
A small business in Perth looking to improve your website
An established business struggling to compete with ‘younger’ companies
A service-based company whose website doesn’t reflect how good you actually are
A business owner who doesn’t understand SEO or AI optimisation
A website owner who can’t seem to get the words right
Companies with a designer but no web content writer to fill the pages
Businesses with great reviews but a website that doesn’t match them
A B2B company that needs clear, professional website content
Business owners tired of a website that does nothing for themAnd it all starts with a free 30-minute idea session.
Let’s talkGood website content works best as part of a wider marketing strategy.
Here’s what else I can help with:
If you want your website pages and blogs to attract organic traffic and rank well on Google and AI models, that’s what I do best!
Learn more about my AI SEO copywriting services →Once your website is sorted, your socials should sound just as good. I write social media content that matches your website voice and keeps your brand consistent.
Learn more about my social media content creation →If marketing is confusing and you don’t know where to start, I can sit down with you for free and create a marketing plan.
Learn more about my marketing consultation →
Your website has the potential to be your best salesperson that’s working for you 24 hours a day. But only if you have a solid content marketing strategy in Perth.
Only if you’re working with a reliable content marketer in Perth. That’s me. Let’s have a chat.
Book a free idea session today, and tell me about your business.
Yes absolutely! I offer a full website content marketing overhaul that looks at every page and how to optimise them. Sometimes, you only need a few pages refreshed. But SEO is so much more than just websites, so we’ll have to look at your social media too. We’ll figure out the right scope together in your free discovery session, and I’ll explain how much content I can do in my monthly content packages.
When your website content includes the keywords your customers are searching for, Google and AI models are more likely to show your pages in search results. As part of my SEO content marketing services, I research the right keywords for your business and weave them naturally into your copy, so it reads well and ranks well. I also partner with an SEO specialist for technical SEO work.
I’ve managed content for a range of Perth businesses: healthcare, finance, construction, real estate, dental practices, SaaS, marketing agencies, NDIS providers, trades, and skincare brands. As an Australian content writer, I’ve also worked with businesses in Sydney, Melbourne, and regional Western Australia.
Absolutely! Website content rewrites are some of my most common projects. I’ll review your current pages, identify what’s not working, do keyword research and rewrite the content to improve its performance and conversion. Sometimes a website just needs a refresh, not a full rebuild. Send through your website link, and I’ll have a look for you.
I use AI as a brainstorming and editing tool, but all final website content is written by me (a human). I’m not a content marketing professional who believes in generic output. Every page I produce is researched, written, and refined by hand to make sure it sounds like your actual business — and you!
Yes, most of my projects involve working with remote colleagues. If you have a web designer or developer, I can collaborate with them to make sure the content fits the layout and structure. I can also recommend my own web designers and developers that I trust if you have no existing designer or developer.
I work on a retainer model, which I find gives the best long-term results. This means you pay a set fee every month, and there’s a 3-month lock-in, which you can choose to renew or stop every 3 months. One-off content rarely moves the needle, and if you’re doing SEO, it’s a long-term effort. My packages are designed specifically for small businesses, so the pricing reflects that. You can see my current packages on my pricing page, or we can chat about what fits your budget.
Definitely! As a B2B content marketer, I understand that B2B websites need to speak to decision-makers and build more trust over time. That means clear, professional, results-focused copy that explains your offer without unnecessary fluff. I’ve built B2B marketing content for finance, SaaS, construction, and professional services businesses, both in Perth and across Australia.
Yes. I’m Perth-based, but I help businesses across Australia with content marketing. I’ve worked with clients in Sydney, Melbourne, Queensland, and regional Western Australia. Everything is done online, so location is never a barrier to getting good website copy.
Yes! If you’re not sure what pages your website needs, I can help you map that out during our initial chat. I’ll look at your business goals, your target customers, and what your competitors are doing, then recommend a website structure that makes sense for where you want to go.
Most content marketing agencies charge high fees and hand your account to a junior team member. I work with a small number of clients directly, which means you always deal with me. Every piece of content gets proper attention, and I stay in it for the long run so that your business actually sees results.

Book a free 30-minute idea session and let’s talk about content that actually works for your business.