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Tired of Paying for Ads and Going Nowhere?
Your Google Ads are live. Your Facebook ads are running. You’re spending money every day. And yet, your phone isn’t ringing. Sounds familiar?
Most small businesses in Perth try paid ads at some point. And most of them waste a big chunk of money before seeing any real results. Usually it’s not the platform. It’s how the campaign is set up, who it’s reaching and what the ad actually says.
If you’re here, I’m guessing you’re having the following PPC ad issues:
Google clicks that go nowhere because the landing page doesn’t match the adFacebook ads reaching people, but not the right onesBoosted posts that get no resultsNo idea which ads are working and which are burning through your budgetAd copy that says the same thing as every competitorAds with no clear message or offer behind themNever having tried PPC advertising at all
Perth PPC Management Without the Agency Bloat
Hi! I’m Denise. At Inkspot Marketing, I run PPC campaigns for Perth small businesses the way they should be run: the right audience, a clear message and an offer worth clicking.
You don’t need a big, fancy agency to get results from your ads.
I set up and manage your Google Ads and Meta ads (Facebook and Instagram), and I write every ad myself. So you’re not paying one person to run the campaign and another to write it. And you won’t end up with generic ads.
If you’re tired of watching your ad budget disappear without knowing why, let’s have a proper conversation about it.
My PPC Management Services in Perth
Here’s what I can help your business with:
Google Ads Management
Search campaigns built around what your customers are actually typing into Google. I handle the keyword research, ad copy, setup, retargeting and ongoing monitoring.
Facebook Advertising (Meta PPC Management)
Reach people in Perth who match your ideal customer on Facebook, even if they’ve never heard of you. Includes audience research, campaign setup, creative direction and ad copy.
Instagram Advertising
Instagram advertising works well for Perth businesses with something worth showing off. I plan the creative and write the copy for your feed and Stories ads, so they look at home while people scroll.
LinkedIn Advertising
Selling to other businesses? LinkedIn advertising lets you reach Perth decision-makers by job title, industry and company size. I write ads that speak to the person who signs off on the budget.
Landing Page Copy
A good ad sends people to a page that matches what they clicked on. I write landing pages that turn that click into an enquiry.
Tracking and Reporting
Know exactly where your budget is going. Every month you get a clear report and a Loom video on what’s working and what we’re changing.
Is PPC Worth It for a Small Business? Consider This.
22.5 million Australians aged 14+ used the internet in June 2026
(adnews.com.au)
Over a third of Australian online shoppers now shop online at least weekly
(iabaustralia.com.au)
Each $1 spent on Meta ads generates an average of $4.13 in revenue
(Meta Newsroom)
Businesses integrating Google Ads with Google Analytics saw an average 23% increase in conversions
(business.google.com)
69% of Australian online shoppers rely on online research before buying online
(iabaustralia.com.au)
PPC Case Study: 40 Leads in 30 Days From Meta Ads for Olvera Advisors
Olvera Advisors is a boutique business advisory firm in Sydney. They needed to generate leads from a very specific audience: advisors, accountants, and lawyers working with construction clients.
Together, we built a complete advertising campaign: a 30-page industry report as the lead magnet, a high-converting landing page, an email funnel, and targeted Meta ads written specifically for that niche audience.
Thinking About Starting Google Ads or Facebook Ads in Perth? Read This First.
Running ads for the first time looks straightforward, until you don’t see results.
The biggest mistake first-time advertisers make is starting with the platform instead of starting with the strategy. Which channel suits your business? What’s the offer? Who’s the actual audience? What happens when someone clicks the ad? If you can’t answer those questions before you spend, you’re going to learn the hard way.
Here’s what I help my clients in Perth understand before their first advertisement launches:
The platform doesn’t matter if the message is wrongA $500 monthly budget can work, but only if it’s focused on the right peopleYour landing page is as important as your ad. Maybe more.Not tracking how your ads are doing is a serious money sinkYou need to know what your customers want to see before you start any adsNot sure how to get started with ads? Let’s have a chat.
My PPC Management Process
STEP 01
Understand Your Business and PPC Campaign Goals
Before anything is built, I need to understand what you’re selling, who you’re selling it to, and what a successful campaign actually looks like for your business.
STEP 02
Research Your Audience and Perth Competitors’ Advertising
I research your target audience, the search terms they’re using, and what your competitors are already running, so your campaign doesn’t sound like everyone else in the market.
STEP 03
Build Your PPC Strategy and Budget
I’ll map out the right channels, the right budget split, and the messaging framework with you. I’ll also work with you on a suitable budget.
STEP 04
Write the Ad Copy and Set Up Your Online Ad
I write every headline, description, and call to action. Then I set up the campaign structure so your online advertisement is ready to go live properly.
STEP 05
Launch, Monitor and Improve Your Campaigns
Once live, I’ll monitor your ads’ performance closely, cut what isn’t working, and reinvest in what is.
STEP 06
Ongoing Advertising Campaign Reporting and Support
Every month, you get a clear report and a Loom video on what your campaigns are doing and what we’re focusing on next.
Why Choose Me for PPC Management in Perth?
Google Ads and Facebook Ads Experience
I’ve managed Google and Meta advertising campaigns across industries including finance, dental, SaaS, retail, and NDIS services. I know what works and what’s just a burning budget.
Real Advertising Campaign Results
40 leads in 30 days for Olvera Advisors via Meta ads is just one of my track records. I’ve also helped SaaS companies double their leads with the right strategy and understanding of their audience.
Advertising Copy That Sounds Like You
Every ad I write sounds like your brand, not a generic template. I believe that these advertisements only work when the creative feels authentic and the message speaks to the right person.
Local Perth Advertising Knowledge
I know the Perth market. I know which audiences respond to what kind of messaging, and I know how to position a small business to stand out in a competitive local market.
I’ll Meet Your Budget
You don’t need a massive ad budget to see results. I’ve run effective online advertising campaigns for businesses that get results even on a lower monthly budget.
You Get an Ad Specialist. Not a Junior
I manage every campaign myself. No handoffs. No junior account managers who’ve never met you. I stay across every campaign from setup to reporting.
Trusted by these Aussie small businesses
Who This Is For
Wondering whether you need someone to manage your Google Ads or Facebook ads? My services are for you if:
You own a Perth small business that’s tried Google or social media advertising and felt like it didn’t workYou’ve been boosting posts and calling it a campaignYou want to run proper paid campaigns but don’t know where to startYou’ve looked at Facebook ad agencies in Perth, but the fees don’t make sense for your budgetYou have a great product or service but no idea how to reach the right people with itYou’re running digital ads but not tracking what’s actually workingYou want one person to run your Google Ads and Facebook ads, not two separate providersYou want to understand your campaigns, not just receive a confusing monthly reportLooking for More Than PPC Management in Perth?
Advertising results go further when the rest of your marketing supports them.
Here’s what else I can help with:
SEO Copywriting
If you’re looking for a long-term strategy instead of relying on ads, I write conversion-focused landing pages that get you found on Google and AI models.
Learn more about my SEO copywriting services →Website Content Writing
Running ads alongside a strong content marketing strategy means your audience sees you when they’re ready to click and when they’re not. I help you build both so your marketing compounds over time.
Learn more about my website content writing services →Marketing Consultation in Perth
Not sure if advertising is the right move for your business right now? I offer a free 30-minute session to help us figure it out together.
Learn more about my marketing consultation services →
Your Brand Deserves to Be Noticed
If you’re ready to stop guessing and start working with a PPC specialist in Perth who runs every campaign personally, let’s have a chat.
Book a free idea session today, and tell me about your business.
FAQs About PPC Management in Perth
PPC (pay-per-click) management covers everything it takes to run paid ads properly. That includes keyword and audience research, writing the ads, setting up the campaigns and tracking, and checking in on them every week. With me, it also includes a clear monthly report and a Loom video, so you always know what your money is doing.
Less than you’d think. Most small businesses start Google Ads at $500 to $1,000 a month in ad spend, and Facebook ads from around $300 to $500 a month. On a smaller budget, the targeting and copy matter even more, because you can’t afford clicks from people who were never going to buy. My fee is separate from your ad spend, and I’ll be upfront about both before we start.
It depends on whether people are already searching for you. Google Ads reach people who are actively looking for what you do. Facebook and Instagram ads reach people who aren’t looking yet but match your ideal customer. I’ll tell you honestly which one makes more sense for your goals and budget before we spend anything.
Meta is the company behind Facebook and Instagram, and Meta PPC management means running your paid ads on both platforms through one account. I handle the audience targeting, ad creative and copy, budgets and reporting, so your Facebook and Instagram ads work together instead of competing.
For most small businesses, one experienced person is plenty. With an agency, you’re often paying for account managers, strategists and a junior who writes your ads. With me, you get one person who runs your campaigns, writes your ads and actually knows your business. I work with a small number of clients, so you get my full attention and straight answers.
You’ll usually see early data within the first two to four weeks, once your campaigns have had time to settle. Google search ads tend to show results faster than Facebook ads, which often need a warm-up period. I’ll give you a realistic timeline based on your industry and budget before we start.
Because people don’t see your product first. They see your ad, for about two seconds, and if it sounds like everyone else, they’ll scroll past. Most of the wasted ad spend I see isn’t a budget problem. It’s a message problem.
Yes. Google captures people already searching for what you do, while Instagram reaches people who aren’t looking yet but fit your audience. Running both together means you’re there when people search, and remembered when they’re scrolling.
Ready to Stop Wasting Your Ad Budget?
Book a free 30-minute idea session and let’s figure out what your advertising actually needs.