How to achieve 40 leads in 30 days with curated, high-value content to a specific target audience.
About Olvera Advisors
Olvera Advisors is a business advisory firm in Sydney that specialises in restructuring and insolvency. The marketing manager wanted to broaden their leads to stakeholders in the construction company – i.e. advisors, accountants, lawyers who work with construction clients.
So how do we get the attention of such a target market? By creating a lead generation campaign for the business advisory firm that featured a highly valuable content piece. This piece would be filled with statistics and useful information that they can carry forward in their day-to-day life.
Working with the marketing team, I suggested a lead magnet: a construction report titled ‘Navigating Market Volatility in Construction’
Our Marketing Objective
Our goal was to:
- Increase leads for Olvera Advisors in the construction space
- Position Olvera Advisors as thought-leaders in construction, and as a trusted business advisor
- Release valuable content that the target market would actually want to read and download
- Create a lead-gen campaign with a flexible piece of content that can be updated for future use
What We Did
For the next two months, we got to work. The Olvera team and I developed and executed a comprehensive lead generation campaign that included:
- A 30-page industry report — “Navigating Market Volatility in Construction 2025” — featuring extensive research, construction industry statistics, regulatory insights, and strategic recommendations from Olvera’s principals
- A high-converting landing page — The copy for this had to be snappy and benefit-driven. We focused on why stakeholders needed this report, with an emphasis on what they would get after downloading it.
- Email funnel — Leads who clicked the download link on the landing page would receive an email with their PDF.
- Targeted ads – We released ads on Meta, with copies that were highly persuasive and emotionally driven. These copies aren’t just your ‘download our report’ copies; they spoke to a specific issue faced by construction companies that only insiders will know.
The Results
The campaign was a great success. Here’s what we achieved:
- 40 qualified leads generated in the first 30 days
- High-quality leads from decision-makers actively working with construction clients
- A flexible, research-backed report that positioned Olvera as a go-to expert in the construction industry
- All leads were integrated with HubSpot, the company’s CRM, for better tracking
Key Takeaway
As a small-business marketing and branding consultant in Perth, I always advocate for never running ads without a lead magnet. This lead gen campaign shows that by providing valuable content alongside an ad, your brand becomes more likable and knowledgeable, and you receive high-quality leads you can actually use.
Getting the foundations right is the first step, and it starts by knowing your customers.
If you’re about to run a lead gen campaign and are looking for content or marketing assistance, contact Inkspot Marketing and let’s do something great together.
