INKSPOT MARKETING
Pricing and Packages
How my services and pricing work
My marketing pricing is tailored to any stage of your small business.
You choose my level of involvement, and I take on your marketing the way an in-house manager would: I set the plan, do the work, and track what’s happening.
So instead of buying a list of tasks, you’re buying my hours. What those hours go on changes as your business changes, and we decide that together at the start of each month.
And instead of a lock-in contract, we review every 3 months if you’d like to continue my services. The risk to your business is minimal.
First, choose how much you’d like to work with me
The more hours we work together, the more I can do for your business.
Think of me as your marketing manager, just outsourced.
* All prices exclude GST
Every package includes (but isn’t limited to):
Owning your marketing planning & goals each monthImproving conversion across your booking journeyLeading your calendar, campaigns & seasonal activityDeveloping your audience persona & tone of voiceManaging your CRM & content uploadsRunning your email marketing & newslettersMonitoring competitors & spotting content gapsLocal outreach to relevant businesses & partnersCreating blogs, eBooks, reports & website pagesBuilding promotions, offers & referral campaignsTracking enquiries to find your strongest channelClear monthly updates on results & next prioritiesUsing AI to work faster, while staying human-smartUnlimited calls, texts & emails in business hoursFlexible meetings that fit your scheduleCollaboration with your existing designers & developersContract resets every 3 months. You choose to renew or stop.
Keyword & competitor analysis, technical SEO, on-page optimisation, local SEO & Google Business Profile, quality backlinks, Answer Engine Optimisation, and monthly reports. Add to any package.
Need a specialist?
For paid ads, web builds, design, photography or Reddit marketing, I bring in someone from my trusted network when a job genuinely needs it, and I’ll tell you honestly if it doesn’t. One quoted price, agreed before we start, and I stay accountable for the result.
Making the Most Use of My Hours
No two businesses are the same. When allocating my hours each month, I use both my experience and AI to help me get more things done in a shorter amount of time.
Here’s what drives my hours up or down.
Your hours go further when:
Your brand, logo and tone are already settledYou’ve got usable photos and an established websiteThere’s one decision-maker, and that person replies within a day or twoYou’re running two or three channels rather than sevenAnd you’re happy for me to make calls on the small stuff without a sign-off email for every captionYour hours get eaten when:
You’re starting from a blank page with no messaging, personas or brand voice in placeFeedback goes through a committee before it comes backThere’s a full website rewrite or a rebrand, which will swallow a month or two of hours on its ownYou’re in a regulated industry where every claim needs checkingYou want to be active on many platformsYou want a competitive and comprehensive marketing strategyNone of this is a problem. It just changes which package is more suitable for your needs. Let’s have a chat, and I’ll recommend the right package for you.
How does my pricing compare with an agency or a freelancer?
Australian agency retainers usually land somewhere in that range, with the median small-business retainer sitting around $3,400 to $4,800 a month. You’re paying for an office, an account manager, junior staff doing the actual work, and their awards and accolades.
A freelance copywriter or content writer will often work at $40 to $70 an hour and take on a defined task. That’s great value when you already know what you want. The catch is that you’re still the marketing manager, and you’ll have to plan your brief, which isn’t ideal if you’re time-poor.
My packages work out to roughly $62 to $70 an hour. You’re not paying agency overheads, and you’re not managing a freelancer because I’m running the plan. While I’m not cheaper than a freelancer, I manage your entire marketing strategy and own it for you in the long term.
What 10, 16 and 24 hours actually looks like
Here’s a realistic month on each package, based on how my clients actually use their time.
Additional costs to consider
Ad spend. If we run Meta or Google ads, that budget goes straight to the platform. It never touches my invoice, and I don’t take a cut of it.Software and tools. You may need to spend on an email platform, a scheduler, or an SEO tool. I can recommend some free ones, and clients with the SEO/AEO add-on will not have to spend on an SEO tool.Photography and video. If photography or videos are needed for website or socials, there may be extra fees from a local photographer.Specialist freelancers. Paid media, extensive graphic design, and website builds are all specialist freelancers. When a job calls for one, I can recommend freelancers from my trusted network and quote you one clear price before anything starts. You never have to manage them.Third-party fees and software, like CRMs, stock images, AI tools and plugins.Frequently Asked Questions
I’m able to assist with most marketing tasks, but here are some tasks that I’m unable to do:
- Website design and development
- Buying your hosting, domain and maintenance fees
- Advanced development or coding beyond SEO fixes
- Google Ads setup, management and reporting (this can be done under the SEO/AEO add-on)
- Multi-language SEO or translation work
- Extensive image and video creation
- Graphic design or video content for social media
- Branding design, such as logos, brand kits and typography
Most of these tasks are specialised, and you’ll have better value by farming them off to a specialist. Happy to connect you with other specialists who can do the job!
Yes. Extra hours start from $70 per hour plus GST depending on the package. If you’re going over most months, I’ll tell you to move up a package instead, because it works out cheaper for you than buying hours one at a time.
Unfortunately no, but I typically always use up the hours (because there’s just so much to do in marketing). If you know a quiet month is coming, tell me early, and we’ll work out a plan for that month.
I’ll always prioritise whatever’s going to make the biggest difference that month, but as a guide, 10 hours gets you three blogs including keyword research, outlines, writing and proofing. Or one email, two blogs and a LinkedIn profile refresh. Or five website pages with keywords built in. Or one blog, one website page and a month of social copy.
Yes, but it’s a very flexible one. Contracts reset every three months, and you can choose to renew or stop the contract at the end of each third month. Three months is the minimum because marketing genuinely takes time to show results. Most of my clients have stayed for years without ever feeling locked in.
My SEO / AEO specialists will spend 10 hours a month working on cleaning up your site’s SEO. This can include:
- Setup and audit: technical audit for speed, indexing and crawlability, keyword and competitor research, GA4, Search Console and Tag Manager, sitemap, redirects and broken links
- On-page: meta titles and descriptions, header tags, URL structure, image alt text, internal linking, schema markup, Core Web Vitals
- Local SEO: Google Business Profile setup or clean-up, suburb and “near me” keywords, reviews, local citations and listings, competitor tracking
- Off-page: quality backlinks through outreach, article and directory submissions, niche edits, blog mentions, broken link building
- Technical and AEO: crawl errors, site speed, HTTPS and SSL, structured data, canonicals, duplicate content, mobile usability
- Content and AEO: blog strategy and ideas, content clusters around your keywords, and Answer Engine Optimisation
- Reporting: a monthly report on traffic, rankings and conversions
Yes! I work with UX/UI designers and web developers I trust. I brief them, run the project and stay accountable for the result, so you’re not managing three people. Get in touch, and we’ll discuss what I can do for your website.
AI can give you ideas, but it cannot take ownership of your marketing. I can. AI tools do not have the experience to decide what’s actually worth writing, work out why your enquiries dropped last quarter, or take responsibility when something doesn’t land. I use AI for research and first drafts because it makes your hours stretch further. The strategy, the judgement and the quality control are mine. You’re paying for my experience.
Most clients see more website traffic, more enquiries and better engagement within 60 to 90 days. Search rankings and steady lead flow usually take longer, closer to four to six months. I’d rather give you a realistic timeline during our initial chat.
You could continue running your business as is.
Or you can finally get some marketing help and grow your business the way you want it to grow.
You didn’t go into business to do marketing. I did.
If you’re tired of doing the same thing and not seeing results. Let’s chat.