Financial
copywriter
Let’s turn your complicated jargon into easy words your customers can understand. Inkspot Marketing helps Aussie accountants, business advisors, and insolvency specialists turn complex services into content that builds trust and brings in real leads.
Does this sound familiar?
You know your work is good, yet your competitors are getting more calls than you.
You’ve tried writing the copy yourself, but between client meetings and work, there’s just not enough time.
You tried using AI, but it just isn’t there. Your website reads like everyone else.
You want good quality content that shows you know your stuff. Not fluff.
The marketing agencies you’ve spoken to charge a fortune and don’t really understand finance.
If you nodded at even one of these, you’re in the right place.
What you need is an experienced financial services copywriter who can give you the right content strategy from the start.
Hi, I’m Denise.
I get your industry.
Writing about tax, trusts, and small business restructuring is hard. As a financial services copywriter with decades of experience, I turn your ideas into marketing content your customers will understand and trust.
My niche is writing for accountants, business advisors, and insolvency specialists across Australia. I know the difference between EBITDA and CAGR. And I know your clients aren’t reading your website to admire your prose — they’re trying to figure out if you can help them.
At Inkspot, I don’t do big agencies, massive retainers, or jargon. I work with a small number of clients, many of whom have been with me for years.
If you’re looking for good quality content writing for financial services, or marketing help that’s a seamless extension of your company, let’s have a chat.
Let’s have a chatWhy choose me as your financial copywriter?
You’re probably tired of the upselling and not sure if I’m the one to put your money on. That’s okay — here’s why I’m different from other copywriters or agencies out there.
| Other copywriters / agencies | Inkspot Marketing |
|---|---|
| No experience in creating financial content | Experience in writing blogs, case studies, websites, eBooks and others for the finance industry |
| Big offices or big words = big budgets | I'll plan your content strategy + offshore where necessary to keep budgets in check |
| You're not sure what you're spending on | I'll show you exactly where your money has gone, and what's been done each month |
| No control over your content | Want me to focus on local SEO this month and socials the next? Done. I work with you. |
| An expensive, one-tier pricing all year | Quiet quarter? Drop a tier. Tax season coming? Bump it back up. |
| Marketing that checks boxes: 2 blogs, 3 socials, 4 emails per month | Performance-focused marketing. Every month, we focus on what's actually moving leads |
Flexible and affordable packages for financial copywriting
No lock-in contracts. Pause anytime — I’m confident you won’t.
Each month, we look at your marketing content tasks and pick what’ll actually move the needle.
* All prices exclude GST
Every package includes (but isn’t limited to):
Owning your marketing planning & goals each monthImproving conversion across your booking journeyLeading your calendar, campaigns & seasonal activityDeveloping your audience persona & tone of voiceManaging your CRM & content uploadsRunning your email marketing & newslettersMonitoring competitors & spotting content gapsLocal outreach to relevant businesses & partnersCreating blogs, eBooks, reports & website pagesBuilding promotions, offers & referral campaignsTracking enquiries to find your strongest channelClear monthly updates on results & next prioritiesUsing AI to work faster, while staying human-smartUnlimited calls, texts & emails in business hoursFlexible meetings that fit your scheduleCollaboration with your existing designers & developersContract resets every 3 months. You choose to renew or stop.
Keyword & competitor analysis, technical SEO, on-page optimisation, local SEO & Google Business Profile, quality backlinks, Answer Engine Optimisation, and monthly reports. Add to any package.
Need a specialist?
For paid ads, web builds, design, photography or Reddit marketing, I bring in someone from my trusted network when a job genuinely needs it, and I’ll tell you honestly if it doesn’t. One quoted price, agreed before we start, and I stay accountable for the result.
40 Leads in 30 Days for Olvera Advisors
Olvera Advisors is a boutique business advisory firm in Sydney, and I’m their financial copywriter. They needed to generate leads from a very specific audience: advisors, accountants, and lawyers working with construction clients.
Together, we built a complete advertising campaign: a 30-page industry report as the lead magnet, a high-converting landing page, an email funnel, and targeted Meta ads written specifically for that niche audience.
Trusted by these Aussie businesses
See what other business owners are saying about Inkspot Marketing.
Imagine getting your
marketing sorted
That competitor you’re trying to beat? Done. That customer you’re trying to get? They’re calling.
To scale your business, you can’t do marketing alone. What you need is someone working beside you to create content that gets your niche.
My content helps your website, blogs, and socials pull in customers who are already half-sold by the time you’re on that call with them. With the right content, everything is easier.
Financial copywriting FAQs
A financial copywriter strategises, plans, and writes your content. The types of content I can write include blogs, website pages, eBooks, brochures, digital and traditional advertisements, letters, reports, CVs, social media posts and captions, and other marketing content. Many companies think copywriters only write, but there’s strategy involved too — I essentially write and plan all your digital marketing activities.
Absolutely. Your licence is important to me as it is to you. I understand that your marketing content needs the occasional disclaimer to avoid liabilities. We can work together to discuss what to say and what not to say in your content. All content goes through your approval before publishing, and we’ll agree on the wording that needs to be added.
I’m a financial services copywriter in Perth, but I work with companies across Australia. In fact, plenty of my financial clients come from Melbourne and Sydney. We can communicate via Zoom or email, and you can also add me to your CRMs and productivity platforms. I can help you create marketing content no matter where you’re located.
Definitely! I’d encourage you to scale up as your firm grows, if you’re targeting a different customer base, or during peak periods. That’s one of the benefits of my flexible marketing packages — we focus on what you want to do every month, and we can plan our monthly activities together.
I typically prioritise what you need to get the best results, but here’s what I can usually do with 8 hours in a month:
- Write 5 website pages with keywords
- Write 3 blogs (including outlines, keyword research, writing, and proofreading), OR
- Write one email, 2 blogs, and update your LinkedIn profile
- Write 1 blog, one website page, and 2 social media copies
Nope. I’m confident in my work and that you’ll find me a handy marketing partner to have around. Most of my clients have stuck with me for almost 3 years without a contract. I work on flexible monthly retainers that give you control over what content you’d like to prioritise each month. If it’s not working, you can pause or cancel anytime (but I don’t think you’ll want to).
No. Besides financial advisors, I’ve also worked with accountants, restructuring practitioners, bankruptcy trustees, mortgage brokers, and insurance advisors. Financial copywriters work with all types of professional companies, and I’m equipped to write for anyone in the financial space or those who deal with numbers.
Usually 3 to 6 months. But this depends on how much marketing content you produce, and how much time you spend working with me on creating the best content. In my experience, businesses that take the time to iron out their target audience and content type get better results. At Inkspot, we do all the planning and backend work to earn your brand the best points on Google and AI search, but I do ask for your original input on most content, because that’s how we get the AI models to recognise your business.
General copywriting is writing blog posts for the general public. Financial content writing is creating content (website pages, blogs, advertisements, eBooks, brochures) for finance companies. For example, financial content could be a blog titled ‘5 Misconceptions of Small Business Restructuring.’ Content for finance companies is more niche and tied to the economy, making it slightly more technical.
That’s exactly what our free chat is for. I’ll review your current marketing and recommend what financial services content will make a difference — whether that’s blogs, social media, SEO, or something else. Blogs help build more brownie points for SEO and increase our search goals, while ads can increase reach and target seasonal events like EOFY.
Not if you want to earn your customers’ trust and see results. AI can write fast, but it can’t strategise what content will actually bring in leads, optimise for SEO, or write in your unique brand voice. Almost 70% of customers say they don’t trust companies that use AI. Think about how that will damage your reputation in the long run.
Ready to sound like the expert you are?
Tell me a little about your firm and who you’re trying to reach. I’ll come back with an honest read on what’s working, what’s missing, and where I’d start.
No pressure, no lock-in contracts, and no jargon.