Advertising Copywriting in Perth

An advertising copywriter plans and writes paid advertising campaigns for digital and traditional channels. This includes Google Ads, Meta Ads (Facebook and Instagram), print advertising, campaign messaging, and ad copywriting. Some copywriters can even manage the setup and running of your ads. At Inkspot, I stay accountable for the results and adjust when something isn’t working.

Yes. For Google Ads and Meta ads (Facebook and Instagram), I do the research, write the ad copy, set up the campaign and keep a close eye on it once it’s live. For print, I plan and write the ad and help you manage it with the publication. You won’t have to juggle a copywriter and a separate ads person.

Less than you’d think. Most small businesses start Google Ads at $500 to $1,000 a month in ad spend, and Facebook ads from around $300 to $500 a month. And on a smaller budget, the copy matters even more. You can’t afford to pay for clicks from people who were never going to buy. My fee is separate from your ad spend, and I’ll be upfront about both before we start.

Social media advertising means paid campaigns on platforms like Facebook and Instagram that reach specific audiences beyond your existing followers. If your target customers are on these platforms (and most of them are), a well-run social media advertising campaign is one of the most cost-effective ways to reach them at scale, especially for local Perth businesses.

Yes, I can manage both Google and Instagram advertisements. They are both very different. Google advertising captures people already searching for what you do, while Instagram advertising reaches people who aren’t looking yet but match your audience profile. I manage both and will tell you honestly which one makes more sense for your goals and budget before we spend anything.

Online advertising typically produces early data within the first two to four weeks, once campaigns have enough time to optimise. Google search ads tend to show results faster than social media advertising, which often needs a warm-up period. I’ll give you a realistic timeline based on your industry and budget before we start.

Yes, absolutely! Print advertising is still effective for Perth businesses targeting local communities, specific suburbs, or demographics that local publications reach well. As your marketing help, I plan, write, and help manage print campaigns alongside your digital advertising so your messaging stays consistent across every channel, not siloed by medium.

Because people don’t see your product first. They see your ad, for about two seconds, and if it sounds like everyone else, they’ll scroll past. Most of the wasted ad spend I see isn’t a budget problem. It’s a message problem. The ad just doesn’t give anyone a reason to stop.

With most agencies, you’re paying for account managers, strategists and a junior who writes your ads. With me, you get one person who writes your ads, runs your campaigns and actually knows your business. I work with a small number of clients, so you get my full attention and straight answers.