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# Inkspot Marketing

Your Brand’s Best Line Yet

## Sitemaps

- [XML Sitemap](https://inkspotmarketing.com.au/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Building a New Website for Your Small Business? Start with a Copywriter First](https://inkspotmarketing.com.au/website-copywriting-before-website-building/) - Planning a new website for your small business? Here’s why you should prioritise web copywriting before website development.
- [Small Business Owners: Are You Making These Copywriting Mistakes?](https://inkspotmarketing.com.au/copywriting-mistakes-to-avoid/) - Discover customer-driven copywriting. Learn how your small business can avoid common mistakes and write to receive the desired response from customers.
- [6 Landing Page Copy Mistakes Australian Small Businesses Must Avoid](https://inkspotmarketing.com.au/landing-page-copy-mistakes/) - Don’t make these landing page copy mistakes in your Aussie business Discover how to create copy that gets conversions
- [5 Email Copywriting Templates for Small Businesses [FREE PDF]](https://inkspotmarketing.com.au/5-email-copywriting-templates-for-small-businesses/) - Email copywriting templates for every small business in Perth. Improve your email marketing game with these downloadable email copywriting templates in PDF!
- [11 Common Local SEO Mistakes Perth Businesses Make (and What to Do Instead)](https://inkspotmarketing.com.au/11-common-local-seo-mistakes-perth-businesses-make-and-what-to-do-instead/) - Are you making these common local SEO mistakes that are stopping people nearby from finding you? Here’s what to do, and what to avoid.
- [Landing Page Copy vs. Website Copy: What’s the Difference](https://inkspotmarketing.com.au/landing-page-copy-vs-website-copy/) - Learn about landing page copy vs website copy, their differences and why it should matter to you.
- [Which Digital Marketing Activities Do You Actually Need for Your Small Business?](https://inkspotmarketing.com.au/which-digital-marketing-activities-do-you-actually-need-for-your-small-business/) - Looking to kickstart some digital marketing for your small business? Read this before you do! We’ll discuss what you actually need, and what you don’t.
- [Case Study: Lead Generation Campaign for Olvera Advisors](https://inkspotmarketing.com.au/case-study-lead-generation-campaign-for-olvera-advisors/) - How to achieve 40 leads in 30 days with curated, high-value content to a specific target audience. About Olvera Advisors Olvera Advisors is a business advisory firm in Sydney that specialises in restructuring and insolvency. The marketing manager wanted to broaden their leads to stakeholders in the construction company - i.e. advisors, accountants, lawyers who
- [What Are the Best Content Marketing Tools for Small Businesses?](https://inkspotmarketing.com.au/best-content-marketing-tools-small-business/) - Prices checked May 2025 Let's talk about content marketing tools, because there are just so many to choose from (and believe me as a digital marketing consultant for small businesses, I've tried most of them. If you've been looking for one, you've probably seen lists recommending $500/month software, enterprise-level platforms, and tools with feature lists
- [Content Strategy for Startups: How to Go From Zero Traffic to Leads](https://inkspotmarketing.com.au/content-strategy-for-startups/) - Here’s a content strategy to grow your startup business. We’ll discuss the basics and a lead generation strategy that’ll get your website from zero traffic to leads.
- [9 Zero to Low-Cost Ways to Attract New Customers to Your Small Business](https://inkspotmarketing.com.au/attract-new-customers-small-business/) - Want to attract new customers for your small business without breaking the bank? Here are 9 zero-to-low-cost strategies that actually work.
- [What to Look for When Hiring a Copywriter for Your Small Business](https://inkspotmarketing.com.au/what-to-look-for-when-hiring-a-copywriter-australia/) - Looking to hire a copywriter in Australia? Here are 5 traits your copywriter should have that will make your content truly stand out.
- [How Much Should Copywriting Cost in Perth? A 2026 Guide](https://inkspotmarketing.com.au/copywriting-cost-perth/) - How much does copywriting cost for small businesses in Perth? From hourly rates to project pricing, here’s our honest advice on budgeting for quality copy.
- [How to Optimise Your Website Content for Google AI Overviews](https://inkspotmarketing.com.au/optimise-content-google-ai-overviews/) - Learn strategies for optimising content for Google AI Overviews. From clear answers to E-E-A-T, we’ll show you how to get your Perth business quoted by AI search.
- [How to Develop a Content Marketing Strategy for Your Small Business](https://inkspotmarketing.com.au/content-marketing-strategy-for-small-business/) - Learn how to develop a content marketing strategy for a small business. Here’s a step-by-step guide to planning content that brings in customers.
- [SEO Packages for Small Business: What You Actually Need (and What You Don't)](https://inkspotmarketing.com.au/seo-packages-for-small-business/) - Looking for an SEO package that’ll deliver results without burning through your budget? Welcome to an honest part of the internet where I’ll tell you what you should spend on in SEO, and what you shouldn’t. As a small business in Australia, you don’t have the budget like the big guys. You’ve probably even hired
- [Best Content Types for Lead Generation for Small Businesses](https://inkspotmarketing.com.au/best-content-types-for-lead-generation-for-small-businesses/) - If you’re posting on Instagram, writing the odd blog and maybe even sending a newsletter here and there, but not getting leads. You have a content problem. I’ve seen this happen too often as a branding consultant. The issue isn't how much content you're creating. It's the type of content you're creating. Not all content
- [The Truth About Using AI to Write Your Blogs and Website](https://inkspotmarketing.com.au/risks-of-ai-generated-content/) - Using AI-generated content. Discover the drawbacks of AI in website copywriting and why human-written content is crucial for SEO and building trust.
- [Advertising Plan for Small Business: Why You Should Have One](https://inkspotmarketing.com.au/advertising-plan-for-small-business/) - Planning an advertisement? Here are tried and tested advertising strategies for small businesses you must know first.
- [The ‘You Should Also’ Method: My Secret to Great, Unskippable Content ](https://inkspotmarketing.com.au/content-creation-tips/) - Never create bad content again! Discover the ‘you should also’ method to write good content every time for an audience.
- [5 Content Writing Tips for Every Small Business Owner](https://inkspotmarketing.com.au/content-writing-tips-small-business-owners/) - 5 content writing tips for small business owners to improve traffic, build trust, and convert readers into customers. Learn more.

## Pages

- [Homepage](https://inkspotmarketing.com.au/) - Looking for small business marketing in Perth? Denise from Inkspot Marketing is an outsourced digital marketing manager who offers marketing help. Get a free quote.
- [About Me](https://inkspotmarketing.com.au/about/) - Who is Denise and what is Inkspot Marketing? Learn about our humble beginnings and how we're on a mission to stop AI slop plus help small businesses get clarity.
- [Marketing Consultation](https://inkspotmarketing.com.au/marketing-and-branding-consultant/) - Confused about your marketing? Inkspot Marketing offers affordable marketing consultancy for Perth small businesses. Start with a free 30-minute session.
- [Latest Articles](https://inkspotmarketing.com.au/latest-articles/) - Read the latest blogs and musings from Inkspot Marketing
- [Let's Talk](https://inkspotmarketing.com.au/lets-talk/) - CONTACT INKSPOT What's bothering your business? Website content needing an upgrade? Business looking slow? Let's talk. I’m always happy to take your questions and queries. Get in touch and I’ll respond within 24 hours. SEND ME A MESSAGE denise@inkspotmarketing.com.au 0402 746 913 Or use the form below to book a 30-minute FREE marketing consulting session.
- [Social Media Marketing](https://inkspotmarketing.com.au/social-media-copywriter/) - Boost your brand with expert social media copywriting services. I write captions, bios, and content for Instagram, TikTok & more. Hire a copywriter now.
- [Search & AI Visibility](https://inkspotmarketing.com.au/seo-copywriting-services/) - Inkspot Marketing offers affordable SEO copywriting services for Perth small businesses that help your business rank on Google & AI. Managed by an SEO copywriter
- [Pricing](https://inkspotmarketing.com.au/pricing/) - INKSPOT MARKETING Pricing and Packages How my services and pricing work My marketing pricing is tailored to any stage of your small business. You choose my level of involvement, and I take on your marketing the way an in-house manager would: I set the plan, do the work, and track what’s happening.So instead of buying
- [Dental Copywriting](https://inkspotmarketing.com.au/content-creation-for-dentists/) - Looking for professional dental copywriting? Inkspot Marketing helps Australian dental clinics and specialists with dental website content writing.
- [Finance](https://inkspotmarketing.com.au/financial-copywriter/) - Financial services copywriter in Perth helping Aussie accountants, mortgage brokers and advisors build trust and rank where customers search
- [Advertising](https://inkspotmarketing.com.au/advertising-copywriting-services/) - Looking for an advertising agency in Perth without the middleman? Inkspot Marketing helps small business run their entire ads without breaking the budget.
- [Content Marketing](https://inkspotmarketing.com.au/website-content-writing-perth/) - Looking for SEO content marketing Perth services for your website and blog? Inkspot Marketing helps Perth small businesses get found, sound great, and convert.
- [Email Marketing](https://inkspotmarketing.com.au/email-copywriting-services/) - Need an email marketing service in Perth that delivers emails people actually open? Grab a free email template today at Inkspot Marketing and start marketing.
- [Landing Page](https://inkspotmarketing.com.au/affordable-marketing-content/) - Affordable marketing content for small businesses. Get in touch with Inkspot Marketing today.
- [Case Study](https://inkspotmarketing.com.au/case-study/) - Small businesses. Big wins. Read about our case studies with Aussie small businesses and how we helped them achieve strong ROIs with valuable content.
- [Privacy Policy](https://inkspotmarketing.com.au/privacy-policy/) - Who we are Our website address is: https://inkspotmarketing.com.au. Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided

## Layouts

- [Inkspot Footer](https://inkspotmarketing.com.au/?post_type=xpro-themer&p=1298) - Inkspot Marketing Inkspot Marketing offers small business marketing services by a marketing consultant in Perth, WA. From one founder to another, we help small businesses understand how they can grow their business with honest advice and affordable marketing solutions.ABN: 96 881 571 301 EXPLORE About Me Pricing Blog Case Study Dental Content Creation Finance Content Creation
- [Inkspot Header](https://inkspotmarketing.com.au/?post_type=xpro-themer&p=1297) - Services Marketing Consultation Search & AI Visibility Content Marketing Social Media Marketing Email Marketing Advertising Pricing About Me Blog Case Study LET'S TALK

## Categories

- [website copywriting](https://inkspotmarketing.com.au/category/website-copywriting/)
- [website development](https://inkspotmarketing.com.au/category/website-development/)
- [digital marketing](https://inkspotmarketing.com.au/category/digital-marketing/)
- [content writing](https://inkspotmarketing.com.au/category/content-writing/)
- [small business advertising](https://inkspotmarketing.com.au/category/small-business-advertising/)
- [email marketing](https://inkspotmarketing.com.au/category/email-marketing/)
- [blog writing](https://inkspotmarketing.com.au/category/blog-writing/)
- [SEO](https://inkspotmarketing.com.au/category/seo/)
- [answer engine optimisation](https://inkspotmarketing.com.au/category/answer-engine-optimisation/)
- [content marketing](https://inkspotmarketing.com.au/category/content-marketing/)
- [startup marketing](https://inkspotmarketing.com.au/category/startup-marketing/)
- [case study](https://inkspotmarketing.com.au/category/case-study/)

## Tags

- [small business advertising](https://inkspotmarketing.com.au/tag/small-business-advertising/)
- [digital marketing](https://inkspotmarketing.com.au/tag/digital-marketing/)